PageRank Sculpting: Why Nofollow Stopped Working and What to Do Instead
What PageRank sculpting was, why nofollow on internal links stopped helping, a 12-page model of the change, and what still shapes internal PageRank today.
Topic
Crawling
5 articles
SEO Silo Structure vs. Topic Clusters: What to Build, and What a Real Blog Shows
SEO silo structure explained: strict vs loosened silos, what Google wrote in 2008 and 2019, 12 days of Googlebot logs on our Ghost blog, and CMS steps.
Pagination SEO: How to Implement It Without Hurting Rankings
Pagination SEO advice contradicts itself because guides mix three problems. Google's current docs sort them out: the default setup, sort and filter URLs, click depth, real 404s, and an audit of paginated URLs by crawling, indexing and clicks.
Screaming Frog Alternative: How to Pick the Right One for Your Setup and Site Size
Compare Screaming Frog alternatives by free limits, US prices, team access, and reporting. Check what the paid SEO Spider already does before replacing it.
Log File Analysis SEO: How to Read Your Server Logs and Fix What They Reveal
Where your server logs live and how long they last, why they never match Crawl Stats, tested command-line summaries, and how to match log evidence to Search Console indexing statuses.