SEO Heatmap — Terms of Use

1) Using the Service

You may use the Service for personal or commercial purposes on the plan you choose. The Free plan costs nothing and covers one Google Search Console property. The Business and Agency plans cover more properties, as described on our pricing page.

2) Plans, trials and billing

• Reseller. Our order process is conducted by our online reseller Paddle.com. Paddle.com is the Merchant of Record for all our orders. Paddle provides all customer service inquiries and handles returns.
• Renewal. Subscriptions renew automatically every month or year until cancelled. You can cancel anytime in Plan & billing, and your plan continues until the end of the period you paid for.
• Free trial. A free trial gives 14 days of a paid plan without payment details, once per account. When it ends, your account returns to the Free plan unless you subscribe. If you subscribe during a trial, the first payment is taken when the trial ends.
• Locked properties. If your account has more properties than your plan includes (for example after a trial ends or after a downgrade), the extra properties are locked. They are kept, but can't be viewed, refreshed, exported or used by connected AI apps until you upgrade or remove other properties. You can change which property is active once every 30 days.
• Plan changes. Upgrades take effect immediately and are charged pro rata. Downgrades take effect immediately, with a pro-rata credit toward your next payments.
• Prices and taxes. Prices are shown in US dollars, or in your local currency where we offer one: pounds sterling in the United Kingdom, euros in the euro area and Australian dollars in Australia. Depending on your country, taxes are included in the price or added at checkout; the checkout shows the final amount before you pay. We'll give at least 30 days' notice of a price change before it applies to your next renewal.
• Refunds. Refunds are described in our Refund Policy.

3) Accounts, Google Search Console access, and your responsibilities

• You may need to connect a Google account and authorize access to Google Search Console to use the Service.
• You are responsible for maintaining the confidentiality of your account access and for all activity performed through your account.
• You must not attempt to gain unauthorized access to any systems or data.

4) Prohibited use

You agree not to:

• use the Service in violation of any law or regulation,
• reverse engineer, decompile, or attempt to extract source code (except to the extent such restriction is prohibited by law),
• interfere with or disrupt the Service (including by automated scraping, excessive requests, or abuse),
• use the Service to transmit malware or harmful content.

5) Intellectual property

We and our licensors retain all rights, title, and interest in and to the Service, including all software, designs, and content, except for data you provide or connect (such as Google Search Console data), which remains yours (or your licensors').

6) Third-party services (Google)

The Service may integrate with third-party services (including Google). Your use of those services is governed by the applicable third-party terms and policies. We are not responsible for third-party services, their availability, or their actions.

7) Disclaimers (service provided "as is")

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, AND AVAILABILITY.

• We do not warrant that the Service will be uninterrupted, error-free, or secure.
• We do not warrant that outputs, insights, or recommendations will improve rankings, traffic, or business outcomes.
• You are solely responsible for decisions you make based on the Service.

8) Security and data incidents

While we may take reasonable measures to protect the Service, no system is 100% secure. You acknowledge and agree that:

• we are not responsible for any unauthorized access, data leakage, or security incident that may occur, except to the extent such liability cannot be excluded under applicable law; and
• you remain responsible for securing your accounts, devices, and access to Google services.

9) Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

• WE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS INTERRUPTION, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
• OUR TOTAL LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS WILL NOT EXCEED THE TOTAL AMOUNT YOU PAID FOR THE SERVICE DURING THE 12 MONTHS IMMEDIATELY BEFORE THE EVENT GIVING RISE TO THE CLAIM.

If you have paid nothing to use the Service, our total liability is $0, to the maximum extent permitted by law.

10) Indemnity

You agree to indemnify and hold us harmless from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or related to:

• your use of the Service,
• your violation of these Terms, or
• your violation of any rights of another party.

11) Suspension and termination

We may suspend or terminate your access to the Service at any time if we reasonably believe you violated these Terms or if your use creates risk or harm to the Service, other users, or us.

You may stop using the Service at any time.

12) Changes to the Service or Terms

We may modify the Service and these Terms from time to time. If we make material changes, we will update the effective date above, and we'll email you about material changes. Your continued use of the Service after changes become effective means you accept the updated Terms.

13) Contact

Questions about these Terms can be sent to: [email protected]