SEO Heatmap Knowledge is the blog of SEO Heatmap, a Google Search Console tool that shows every page on your site as a heatmap, so growing and slipping pages stand out at a glance. We publish practical, no-fluff guides to Search Console, indexing, technical SEO, and the SEO tools teams actually pay for.

On this page:

Our mission

We help SEO specialists make faster, better decisions with the data they already have, starting with Google Search Console.

Most of our readers aren't beginners. They know what a canonical tag does and why crawl budget matters. What they need is a straight answer to a specific question: what a Search Console status actually means, whether it's worth fixing, and which tool fits the job and the budget. Every guide here is built to give that answer quickly, then show the work.

What we cover

Or browse by topic: Google Search Console, Indexing, Technical SEO, SEO Tools, and SEO Analytics.

Meet the author

Alex Gorovenko

Founder and author

Alex Gorovenko

Founder of SEO Heatmap

Alex has spent 11 years in B2B marketing, four of them in leadership roles, including CMO at two B2B SaaS companies and Head of Marketing at a digital marketing agency. SEO is the channel Alex has scaled again and again, with years of Search Console work both in-house and agency-side. SEO Heatmap exists because Search Console makes it slow to see which pages are growing or slipping, and it caps exports at 1,000 rows.

Track record in numbers

  • 3x+ organic traffic and 2x signups at a B2B SaaS company, with programmatic SEO and conversion rate optimization.
  • 10x organic traffic, twice: once by launching free SEO micro tools, once by rebuilding a content strategy and scaling SEO.
  • Mobile Core Web Vitals score from 39 to 95, working hand in hand with web developers.
  • 50%+ lift in visit-to-signup conversion through A/B testing.
  • Teams of up to 14 people across SEO, content, paid, web, design, email, and affiliate.

Hands-on with the tools we write about

Alex has hands-on experience with the tools this blog compares: Google Search Console, Bing Webmaster Tools, Ahrefs, Semrush, Moz, Screaming Frog, SpyFu, Similarweb, Surfer, Ryte, and SE Ranking, alongside Google Analytics, Looker Studio, Google Tag Manager, Hotjar, and Microsoft Clarity. Alex has also run sites on WordPress, Wix, Payload CMS, and Prismic, and led two website redesigns, one of them with a CMS migration.

Education

Master's degree in International Marketing, plus courses in Digital Analytics (University of Illinois), Tools for Data Science (IBM), Advanced Growth Strategies (Reforge), and Inbound Marketing (HubSpot).

Connect with Alex on LinkedIn.

Our editorial standards

Every guide on SEO Heatmap Knowledge follows the same rules.

  • Written for practitioners. We assume you know the fundamentals and skip the SEO 101 recap.
  • Grounded in real questions. Each article answers something SEO specialists actually search for. Before writing, we study the pages that already rank, so ours covers what they miss.
  • Built to be used. You should leave with something to do: a diagnostic workflow, a decision rule, or a pattern you can copy.
  • Honest about trade-offs. We tell you when a Search Console warning is safe to ignore and when a paid tool isn't worth the money.
  • Google first on Google. On how Google crawls, indexes, and reports, Google's documentation and your own Search Console data outrank any third-party claim, including tool estimates.
  • Plain language. Short paragraphs, clear headings, no filler.

Important: Our guides are for general information. Rankings depend on your site, your competition, and Google's systems, so no article can guarantee results. Test changes on your own site and measure them in Search Console.

How we review SEO tools

  • By the job, not the feature list. We compare tools against the workflow you need to replace and the budget you have.
  • Free means free. We separate genuinely free plans from trials and capped tiers that only call themselves free.
  • No affiliate links. We don't earn commissions from the tools we recommend, and vendors can't pay for a spot in our comparisons.
  • Our own product, disclosed. We make SEO Heatmap, so weigh that when it shows up in a comparison. We include it only where it fits the job, and we say plainly what it can't do, like replace Search Console itself.

Correction policy

We want every guide to be accurate and current. Google renames reports, tools change their pricing, and even careful guides get things wrong. When we learn about an error, we fix it and update the article.

If you spot a mistake or something out of date, message Alex on LinkedIn with the article link and what needs fixing. We'll check it and update the guide if you're right.

About SEO Heatmap

SEO Heatmap connects to Google Search Console with read-only access and turns 16 months of click data into a heatmap of every page on your site. You see which pages are growing, which are slipping, and where to focus next, without fighting Search Console's reports. You can also export everything to Google Sheets or Excel, with no 1,000-row limit.

The Free plan is free forever and includes every feature for one Search Console property, with no credit card. Paid plans add more properties. See pricing.

Get in touch

Questions, corrections, or a topic you'd like us to cover? Message Alex on LinkedIn. For legal matters, email [email protected].

The bottom line

SEO Heatmap Knowledge is a practical library for SEO specialists who live in Google Search Console. It's written by the founder of SEO Heatmap, a B2B marketer with 11 years of experience and a track record of growing organic traffic, and it follows simple rules: answer the real question, show the trade-offs, and leave you with something you can act on.

Want to see your own Search Console data this way? Give SEO Heatmap a try. It's free.