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If you're searching for a Moz alternative, odds are you don't want to replace all of Moz. Usually it's one part that stopped earning its keep. Maybe the link data, maybe the weekly rank tracker or the local listings, or maybe it's a bill that grows with every seat.

Every price, plan limit and free tier below was checked against the vendors' own pricing pages and help docs on October 1, 2026. Why bother? Semrush, Ahrefs and SE Ranking have all reshaped their entry plans, and plenty of roundups are still quoting the old ones.

Read the quick answer first. Then pin down which Moz product you're actually replacing, and price the shortlist at your real headcount and keyword count. On to the details.

Quick answer: the best Moz alternative depends on why you're leaving

There's no single best Moz alternative. There's a best pick for each reason you might be unhappy:

Your reason for leaving Moz Pick Entry price (checked Oct 1, 2026)
It costs too much for what you actually use Mangools or SpyFu SpyFu $39/mo; Mangools under $50/mo billed yearly
You want a bigger keyword and backlink database Semrush or Ahrefs Semrush $139/mo; Ahrefs $129/mo (Lite)
You track lots of keywords for clients SE Ranking $129/mo for 10 projects and 2,000 keywords tracked daily
You only use Moz for backlinks Majestic $49.99/mo
You want to spend $0 Search Console + SEO Heatmap, Ahrefs Free, Semrush Free Free
Moz Local isn't cutting it BrightLocal or Whitespark BrightLocal $31/mo billed yearly; Whitespark from $1/mo per location

Don't read the list as a "best overall" ranking. These SEO tools do different jobs, so it's a starting point. Further down you'll see what each pick costs at real usage, what it replaces and where it comes up short.

Which Moz are you replacing?

"Moz" isn't one product. Moz sells Moz Pro, Moz Local, STAT and the Moz API, and each has different rivals. Pick the wrong category and you'll pay for a backlink suite when you needed a listings tool.

Moz product What it does Look at instead
Moz Pro All-in-one SEO suite: keyword research, Link Explorer, rank tracking, site crawl, on-page grading, AI visibility Semrush, Ahrefs, SE Ranking, Serpstat, Mangools
Moz Local Business listings, review monitoring and local rank grids, priced per location BrightLocal, Whitespark, Semrush Local
STAT SERP tracking and analytics for enterprise SEO teams Daily rank tracking in Semrush or SE Ranking
Moz API Link and domain metrics for developers Ahrefs API (Lite plan and up), Majestic's API plan, Semrush API (Advanced plan)

Most searchers mean Moz Pro, so that's the focus of this guide. Moz Local gets its own section further down.

What Moz Pro actually costs in 2026

Moz Pro pricing: Starter $49, Standard $99, Medium $179 and Large $299 a month, no free Pro plan, no Search Console connection
Moz Pro's self-serve plans run from $49 to $299 a month before extra seats, and none of them reads your Search Console data.

An alternative's price means nothing until you know your current Moz bill. Here are Moz Pro's self-serve plans, per its pricing page:

Plan Monthly Paid yearly Users Tracked sites Tracked keywords Keyword queries/mo
Starter $49 Not listed 1 1 50 75
Standard $99 $79/mo 1 3 300 150
Medium $179 $143/mo 2 10 1,500 5,000
Large $299 $239/mo 3 25 3,000 15,000
Enterprise Custom Custom Custom Custom Custom Custom

The headline price isn't the bill. Moz charges $49 a month for each additional user seat on any plan. A three-person team on Standard pays $99 plus two seats, or $197 a month, not $99.1 Extra tracked keywords cost $20 a month per 200, and extra campaigns $10 a month each.

A few more details change the comparison:

  • Rank tracking is weekly. Moz Pro campaigns update rankings once a week. Semrush and SE Ranking track daily on their entry plans.
  • AI visibility is included from Standard up. Standard comes with AI Visibility dashboards that track your prompts weekly across GPT, Gemini, Google AI Mode and Perplexity, and higher plans add more dashboards and prompts.1 Starter has none. If "Moz doesn't track AI search" is your reason for leaving, it no longer holds.
  • The free trial is on Medium, and it needs a card. Moz offers its free trial on the Medium plan.1 It requires a credit card and rolls into a paid subscription unless you cancel at least 24 hours before it ends.
  • There's a free account, but it's small. A free Moz Community account gets Keyword Explorer, Link Explorer and MozBar, capped at 10 keyword queries and 10 backlink queries a month.

Why people leave Moz, and which complaints still hold up

To be fair, Moz still does plenty well. The interface is approachable, the site crawl is good at technical SEO audits, and Domain Authority is still a familiar shorthand for link strength. But a handful of complaints drive most searches for this term. Some still hold. One is out of date.

Complaint Still true in 2026? What fixes it
The keyword database is smaller Yes. Moz lists 1.25 billion+ keywords; Semrush says 28 billion+ and Ahrefs 28.7 billion filtered keywords (vendor-reported, counted differently) Semrush or Ahrefs
Seats get expensive Yes. Every extra user is $49/mo SE Ranking Growth (3 seats included) or Raven Tools (2 users on its entry plan)
Rank tracking is weekly and tightly capped Yes. Standard tracks 300 keywords, updated weekly SE Ranking or Semrush (daily tracking)
Moz doesn't track AI search No longer. AI Visibility dashboards come with Standard and up Stay, or compare with Semrush and Ahrefs' AI tracking
Clients over-read Domain Authority It's a reporting habit, not a Moz flaw. Moz itself says DA isn't a Google ranking factor Report Search Console clicks next to any authority metric
You can't see your own Search Console data Yes. Moz Pro's traffic section pulls from Google Analytics 4, and its rankings come from Moz's own tracking SEO Heatmap (free for one property)

Seat costs are the line item teams tend to forget. Price every alternative below with your real headcount, not the solo plan.

How we picked and checked these Moz alternatives

Every tool here had to meet the same bar: a published starting price (not "contact sales"), a clear answer on free plans and trials, and real coverage of at least one Moz job (keyword research, backlink analysis, rank tracking, technical site audits, on-page optimization, local SEO or reporting).

Prices (in US dollars), plan limits and trial terms come from each vendor's pricing page and help center, checked on October 1, 2026. Database sizes are vendor-reported and labeled that way. This is an editorial comparison, not a multi-week benchmark of data accuracy. SEO Heatmap is our product, and it's held to the same criteria as everything else.

All-in-one Moz Pro replacements

For teams that want one Moz alternative to cover everything Moz Pro does, and usually more. These are the SEO tools with the broadest feature sets.

Semrush

Of everything here, Semrush has the widest scope. It's built for whole marketing teams, not just the SEO specialist. Keyword research and backlink analysis are just the start: PPC and competitive analysis, content marketing tools and AI visibility tracking across ChatGPT, Perplexity, Gemini and Google come on top, a lot of it sold as separately priced toolkits. The Keyword Magic Tool pulls from what Semrush says is a 28 billion+ keyword database, with search intent sitting next to volume and difficulty.

If you've seen older Semrush prices quoted, ignore them; the plans have changed. The entry plan, simply called SEO, costs $139 a month, or $117.33 a month billed yearly, and covers five websites and 500 keywords tracked daily.2 Go up to Starter ($199) for fuller AI visibility tracking. Pro+ ($299) lifts the limits to 15 websites and 1,500 keywords, and API access waits at Advanced ($549). Extra users start at $45 a month.

Two details most roundups miss. First, Semrush now has a permanent Free plan: one demo project and 10 reports a day, no credit card.2 Second, its 7-day trials disable data exports, so you can test the tools but not pull your data out until you pay.3

One more thing to factor in if you're signing a yearly contract: Adobe completed its acquisition of Semrush on April 28, 2026.4 Ownership changes are worth watching on a long commitment.

Ahrefs

Ahrefs is the pick when backlink data is the main reason you're leaving. Ahrefs reports 28.7 billion keywords in its filtered index (out of 110 billion it has seen), and its Content Explorer has no direct Moz equivalent.

Pricing starts lower than most roundups say. Ahrefs Starter costs $29 a month, though it's a limited research plan.5

The full suite starts with Lite at $129 a month: 750 tracked keywords, 1,000 credits per user (used up as you run reports), and unlimited projects for sites you verify but only five for sites you don't.5 Standard ($249) removes the credit cap and adds Content Explorer, Batch Analysis, SERP comparison and search intents. Extra users on Lite cost $40 a month.

Ahrefs runs no free trials or promotional discounts (paying yearly saves up to 17%). Its free option is Ahrefs Free (formerly Ahrefs Webmaster Tools), which gives limited Site Explorer and Site Audit access for sites you verify, so it monitors your own site, not your competitors'.

SE Ranking

SE Ranking is the value pick for agencies and anyone tracking keywords at volume. Older roundups still quote a $65 entry plan, but its pricing page now starts at Core, which costs $129 a month, or $103.20 a month billed yearly, for 10 projects, one manager seat and 2,000 keywords tracked daily. Moz Medium costs more ($179) and gets you 10 sites and 1,500 keywords, refreshed only weekly.

Growth is the plan that sorts out seats for a small team. At $279 ($223.20 a month on yearly billing) you're looking at 30 projects, three manager seats and 5,000 tracked keywords. SE Ranking offers a 14-day free trial with no credit card, connects to Search Console and Google Analytics, and includes free migration with a yearly subscription.6

Agencies can add white-label reporting through its Agency Pack (from $69 a month, yearly billing only). If backlinks are your main job, compare its link data against Ahrefs during the trial.

Serpstat

Serpstat puts keyword research, site analysis, rank tracking, site audits and backlinks in one plan. Its Individual plan costs $50 a month with yearly billing and includes five projects, 100 searches a day and 10,000 keyword position checks.7 There's a 7-day free trial. Serpstat meters by daily searches, so heavy research days hit the cap faster than they would on a tracked-keyword model.

You'll also see BrightEdge and Conductor in roundups on this topic. Both are enterprise platforms sold through sales calls, which makes them a poor fit for anyone comparing self-serve plans against Moz's published prices.

How each alternative meters usage

Comparing price alone gets you halfway. The rest is about what gets counted against you: tracked keywords, daily lookups, credits or seats. That meter matters more for fit than the headline price.

Tool What's metered Entry-plan allowance Extra users
Moz Pro Tracked sites, tracked keywords, monthly keyword queries Standard: 3 sites, 300 keywords, 150 queries/mo $49/mo each
Semrush Websites, keywords tracked daily SEO plan: 5 websites, 500 keywords daily From $45/mo
Ahrefs Credits per user, unverified projects, tracked keywords Lite: 1,000 credits, 5 unverified projects, 750 keywords $40/mo each on Lite
SE Ranking Projects, keywords tracked daily, manager seats Core: 10 projects, 2,000 keywords, 1 seat Growth includes 3 seats
Serpstat Searches per day, position checks Individual: 100 searches/day, 10,000 checks Team plans
Mangools Lookups per 24 hours, tracked keywords Basic: 100 keyword lookups/24h, 200 tracked keywords None on Basic
SpyFu Rows per search, weekly tracked rankings Basic: 10,000 rows, 5,000 tracked keywords 1 user on Basic
Majestic Analysis units Lite: 1 million units, 1 user API plan includes 5 users

It shakes out like this:

  • Lots of quick lookups (pitch research, content ideation): avoid tight daily caps and credit meters. Paid SpyFu or Semrush handles that better than Mangools Basic or Ahrefs Lite.
  • Lots of tracked keywords (client reporting): compare tracked-keyword allowances and update frequency first. SE Ranking Core tracks 2,000 keywords daily for $129 a month, against 500 daily on Semrush's $139 SEO plan and 300 weekly on Moz Standard at $99.
  • Several people logging in: add seat costs before you compare anything else.

Budget picks that are easy to learn

These are cheaper SEO tools, for when Moz's price or learning curve bothers you more than any missing feature.

Mangools

Nothing on this list is easier to learn than Mangools. It's a handful of focused tools (KWFinder, SERPChecker, SERPWatcher, LinkMiner and SiteProfiler, plus an AI Search Watcher) behind a clean interface, and it's strong on long-tail keyword research. There's a permanent free plan, no credit card, good for a few lookups a day. Paid plans start under $50 a month billed yearly, and Basic includes 100 keyword lookups per 24 hours and 200 tracked keywords. There's no site audit tool, so pair it with a crawler if you used Moz's Site Crawl.

SpyFu

Go to SpyFu for competitor and PPC research. Its Basic plan costs $39 a month with 10,000-row results and 5,000 tracked keyword rankings a week.8 Where it shines is competitor history, meaning the keywords a site ranked for and the ads it ran. The deepest history needs a plan above Basic, though.

Our SpyFu alternatives guide goes deeper.

Raven Tools

Small agencies that mostly do client reporting are Raven Tools' crowd. It bundles site audits, rank tracking and backlink tools into a single dashboard. Its Small Business plan costs $39 a month, prepaid yearly, and includes two domains, two users and 1,500 position checks.9 Every account opens with a 7-day free trial.

Ubersuggest

For not much money, Ubersuggest does keyword ideas, domain overviews and basic site audits. It even sells a one-time lifetime plan. Free accounts get three searches a day without a card. Go monthly and there's a 7-day free trial. Think budget keyword tool, not a full Moz Pro swap.

If Link Explorer is the only part of Moz you use, Majestic is the direct swap. Its Trust Flow and Citation Flow metrics fill the role of Moz's Domain Authority and Page Authority, and a free backlink checker lets you sanity-check its data before paying. It isn't a complete Moz replacement, though: there's no full keyword research suite or site audit.

Lite costs $49.99 a month for one user, Majestic's Fresh Index and 1 million analysis units. Pro ($99.99) adds the Historic Index, 20 million units and a Search Console-based rank tracker. The API plan ($399.99) includes five users. New customers get a 7-day money-back guarantee on Lite and Pro.

Free Moz alternatives: what $0 actually gets you

No free SEO tool replaces Moz Pro on its own. A few free options stacked together can still handle a fair share of the work Moz bills $99 a month for. Expect a catch with every one of them.

Free option What you get The catch
Moz Community account Keyword Explorer, Link Explorer, MozBar 10 keyword queries and 10 backlink queries a month
Google Search Console Clicks, impressions, CTR and average position for your own site Only sites you have access to; no competitor data
Ahrefs Free Site Explorer and Site Audit for sites you verify Your own verified sites only
Semrush Free 1 demo project, 10 reports a day Built for trying the platform, not daily work
Ubersuggest Keyword ideas and domain overviews 3 searches a day with a free account
AnswerThePublic Questions and phrases people search around a topic 3 searches a day
Screaming Frog SEO Spider A desktop crawler for technical SEO audits 500 URLs per crawl; advanced features need a paid license
SEO PowerSuite (free) Rank checks, a 500-URL site audit, 1,100 backlinks Desktop install, and you can't save projects

Build a free setup on first-party data. That means Search Console for your clicks and queries, Ahrefs Free for your own backlinks and technical issues, and a free crawler. Semrush Free can handle the odd competitor check.

SEO Heatmap

SEO Heatmap reads your Google Search Console data and draws it as a grid. Pages are rows, and the color tells you clicks over time. Rising and slipping pages and queries jump out without any digging through Search Console's line charts. An AI insights panel summarizes what changed.

Backlinks, a keyword research database, a Domain Authority-style score? None of that. It's a visualization layer on your own first-party data, a narrower job than Moz Pro's:

Feature SEO Heatmap Moz Pro
Your own Search Console clicks and impressions, page by page Yes, as a heatmap No (traffic comes from GA4)
Setup Google sign-in Account, campaign setup, GA4 connection
Free plan Yes, one Search Console property No (the free Community account has limited research tools)
Paid plans from $7/mo billed yearly (3 sites) $49/mo (1 site)
Backlink index No Yes
Keyword research database No Yes
AI search visibility tracking No Yes, from Standard

Got the "I can't see my own Search Console trends clearly" complaint about Moz? This fixes exactly that. For backlink data or a keyword database, you'll still want one of the tools above next to it.

Moz Local alternatives for local SEO

Is it listings and citations you need, not general SEO? Then Moz Local is the benchmark, not Moz Pro. Moz Local pricing is per location: Lite is $16 a month billed yearly ($199 a year), Preferred $24, Elite $33. Directory coverage shifts with the business's location.

  • BrightLocal is about as close as an all-in-one swap gets. You get local rank tracking for up to 100 keywords and four competitors, plus geo-grid rank maps, citation monitoring and Google Business Profile audits. BrightLocal lists its Track plan at $31 a month billed yearly ($369 a year) for one location, with higher bands for more locations and a 14-day free trial.10
  • Whitespark goes the other way and sells every tool on its own. Google Business Profile management starts at $1 a month per location, Local Ranking Grids at $10 a month, and Local Rank Tracker and Local Citation Finder at $14 and $33 a month, both billed yearly. Nothing you don't use ends up on the bill.
  • Already on Semrush? Semrush Local adds on per location, or you can buy it without the main subscription. On Pro, listings go out to 70+ directories, though what's available depends on the country.

Why Domain Authority and traffic numbers never match across tools

No third-party tool can see a competitor's own Search Console data. Each models its keyword volumes, backlink counts and traffic estimates from its own mix of crawl data, link indexes, clickstream panels and licensed third-party data, and scores authority with its own formula:

Metric Vendor Built from
Domain Authority (DA) Moz Moz's link index, scored 1 to 100 relative to other sites
Domain Rating (DR) Ahrefs The strength of a site's backlink profile in Ahrefs' index
Authority Score Semrush Backlinks, organic search traffic and spam signals
Trust Flow / Citation Flow Majestic Link quality (Trust Flow) and link volume (Citation Flow) in Majestic's index

There's no reliable conversion between them, and Google uses none of them. Moz itself says Domain Authority is not a Google ranking factor.11 Treat any authority score as a way to compare sites inside one tool, not across tools.

The one dataset here that isn't an estimate is your own Search Console data. It reports Google's own counts of clicks, impressions and average position for your property, though Google hides some rare queries for privacy.12

Expect a stakeholder to ask something like "Why does the tool say we rank #3 when Search Console shows a different average position?" Rank trackers run their checks keyword by keyword, on their own timetable and from their own location. Search Console takes your site's topmost result and averages its position over every impression Google actually logged. Both are right, in a way: one's a scheduled look at the results page, and the other is Google's record of real searches.

How to switch from Moz without losing your data

Most switching mistakes come from two assumptions: that your history disappears on cancellation, or that it's safe to cancel first and export later. Both are wrong, according to Moz's own help docs. Once a subscription lapses, Moz archives the campaigns and data collection stops. Your historical ranking and link data stays put. Getting back into those reports, though, means reactivating and restoring the campaigns.

That's why the export happens while you're still paying:

  1. List what you actually use. Check which Moz modules you opened in the last 60 days. Your replacement only has to cover those.
  2. Export rankings with full history. Moz's Rankings exports offer CSV and PDF with an "All Time" date range. Export Site Crawl, Links and any custom reports too.
  3. Write down your competitor sets and keyword labels. Your new tool's import or migration support may cover them. Otherwise, you're rebuilding them by hand.
  4. Connect your data sources early. Week one is when the new tool should get Search Console and Google Analytics 4 access, which only works if someone on your team has admin rights.
  5. Run both tools for one reporting cycle. Put the positions for your top keywords side by side. They won't match, since tools check rankings on different schedules and from different places.
  6. Brief stakeholders on the authority metric. If client reports show DA, the new tool will show a different score on a different scale. Explain that before the first report goes out.
  7. Cancel at least a day before renewal. Moz says you're still charged if you cancel on the renewal day. Cancel any earlier and the renewal stops, with access running until the paid period is over.

Copy this checklist before you cancel anything:

MOZ EXIT CHECKLIST
[ ] Modules used in the last 60 days: ______________________
[ ] Rankings exported (CSV + PDF, "All Time")      Date: ______
[ ] Site Crawl, Links, custom reports exported      Date: ______
[ ] Competitor sets + keyword labels documented
[ ] New tool connected to Search Console + GA4      Admin: ______
[ ] Parallel run: one full reporting cycle          Ends: ______
[ ] Stakeholders briefed on the new authority score
[ ] Moz renewal date: ______  Cancel by: ______ (1+ day before)
[ ] White-label reporting confirmed in new tool (agencies)

Which Moz alternative should you actually use?

Your reason for leaving Moz Pick
Price, and you want something cheaper Mangools or SpyFu
Bigger keyword or backlink database Semrush or Ahrefs
High-volume rank tracking for clients SE Ranking
You only use Moz for backlinks Majestic
A free view of your own Search Console data SEO Heatmap
Moz Local's coverage or price BrightLocal or Whitespark

Most of these tools take over one Moz job. Not the whole thing. So pick for the gap you actually have, price it at your real headcount and keyword count, and get your Moz history exported before canceling anything.

If the gap is your own Search Console data, SEO Heatmap fills it, free for one property. Connect your Search Console account and see every page's trend in one heatmap.

Frequently asked questions

Does Moz have a free version?

Not of Moz Pro. What you can get is a free Community account with Keyword Explorer, Link Explorer and MozBar, limited to 10 keyword queries and 10 backlink queries a month. Moz Pro itself only comes as a free trial on the Medium plan. It needs a credit card and becomes a paid subscription unless you cancel at least 24 hours before the end.

What is the cheapest alternative to Moz Pro?

Among real paid plans, SpyFu Basic ($39 a month) and Raven Tools ($39 a month, prepaid yearly) both come in under Moz's $49 Starter. Mangools Basic is close behind at under $50 a month billed yearly. Ahrefs Starter is cheaper still at $29, though as a limited research plan it won't fully replace Moz Pro.

Is Semrush better than Moz?

Bigger, yes. Better depends. Its keyword database is 28 billion+ by Semrush's count, against Moz's 1.25 billion+. Rankings update daily rather than weekly, and there's PPC research on top. Then there's price: $139 a month for the entry SEO plan, versus $99 for Moz Standard. For keyword research plus a weekly rank check on a few sites, Moz could still come out cheaper.

Can I convert Domain Authority into Ahrefs Domain Rating?

No. Domain Authority, Domain Rating, Semrush's Authority Score and Majestic's Trust Flow each sit on their own link index and formula. There's no math that turns one into another. Google doesn't use any of them either; Moz itself says Domain Authority isn't a ranking factor. Stick to comparing sites within one tool. When you switch, move reports to the new metric and give clients a short explanation.

Will I lose my Moz data if I cancel?

Not lost, just locked away. Moz archives your campaigns when the subscription runs out, and nothing new gets collected. The historical ranking and link data is kept, but you'd have to reactivate to open those reports. Export your rankings (with the "All Time" range), crawl data and custom reports before you cancel.

Is Moz still reliable for SEO work?

Yes, for what it measures. Moz's link index and site crawl are solid, and its plans now include AI visibility tracking from Standard up. The trade-offs are a smaller keyword database, weekly rank updates and $49 per extra seat, so check those three before deciding to leave.

Can SEO Heatmap replace Moz?

No. It was never built to. SEO Heatmap shows your own Google Search Console data as a heatmap (free for one property). Backlink analysis, keyword research and an authority metric are Moz territory, and SEO Heatmap doesn't calculate that kind of score. You'd run it beside a research tool rather than instead of one.

Which Moz alternative is best for local SEO?

BrightLocal is the closest all-in-one swap for Moz Local, with local rank tracking, citation monitoring and Google Business Profile audits from $31 a month per location billed yearly. Whitespark suits teams that want only one or two tools, since it prices each one separately, from $1 a month per location for profile management. If you already pay for Semrush, its Local toolkit adds listings per location.

If you're comparing Moz alternatives because you want a clearer view of your own Search Console performance, SEO Heatmap turns that data into a page-by-page heatmap. Give it a try. It's free for one property.

Sources (12)

SEO Heatmap Knowledge relies on primary sources: Google's documentation, web standards, peer-reviewed research, and vendors' own pages for their pricing and features. Our editorial standards

  1. Moz. “Moz Pro Pricing.”
  2. Semrush. “SEO & AI Search Plans and Pricing.”
  3. Semrush. “Subscriptions and Toolkits.”
  4. Adobe. “Adobe Completes Semrush Acquisition, Strengthening CX Enterprise with Enhanced Brand Visibility Capabilities.”
  5. Ahrefs. “Plans & pricing.”
  6. SE Ranking. “Subscription.”
  7. Serpstat. “Plans & Pricing.”
  8. SpyFu. “SpyFu Pricing -- Starting at $29 a Month.”
  9. Raven Tools. “All-in-one SEO Tool & Easy Marketing Report Platform Pricing.”
  10. BrightLocal. “BrightLocal Pricing, Plans and Local SEO Packages.”
  11. Moz. “Domain Authority: What is it and how is it calculated.”
  12. Google Search Console Help. “Table guidelines and reference.”
Alex Gorovenko

About the author

Alex Gorovenko

Founder of SEO Heatmap

Launching free SEO micro tools helped me grow organic traffic 10x, so I take focused tools seriously when weighing a Moz replacement. I've owned the SEO tool budget as a CMO and used Moz, Ahrefs, and Semrush. If the missing piece is a clear view of Search Console trends, a longer feature list won't fix the mismatch.